Living With Contradiction: Beauty Work and Feminism
When I read Emily Hauser’s critical, searching post last week about beauty work she does that she feels is antifeminist, I got all jazz-hands—even more so after reading everyone’s comments and seeing the complexity therein. Since my focus at The Beheld (the blog that brought me to Feministe’s attention) is examining beauty work from a feminist perspective, I couldn’t resist a comment here of my own. Pit-shaving and the patriarchy? Bring it! I’m a feminist, and I wear makeup and dress in a distinctly feminine manner (which sometimes means a distinctly uncomfortable manner, as with high heels), and try as I might I cannot fully reconcile the two. The feminist arguments I hear in favor of makeup—that it can create a place of play and fantasy, or that it’s okay “as long as you do it for you,” or “as long as it makes you feel good,” or, of course, the infamous “it’s my choice”—don’t cut it for me. Now, I don’t think engaging with traditional femininity can make anyone a “bad feminist.” But I feel a chronic internal conflict about the time, money, and energy I put into my appearance, and while I don’t think that the answer is necessarily to entirely opt out of beauty work, the justifications I come up with to soothe that conflict feel like just that—justifications.
There are some aspects of beauty that I appreciate as a feminist: for one, the bonding opportunities it can create with other women ; for another, the human desire to beautify ourselves has, historically speaking, only recently been laser-targeted at women and our bank accounts. (Egyptians didn’t wear kohl eyeliner to appease The Man, after all.) Enhancing ourselves needn’t be inherently anti-feminist or fill us with shame. And even some of the more clichéd pro-makeup feminist responses beg examination, especially “it’s fine if it makes me feel good”: Fact is, beauty work has the power to make me feel absolutely stellar. Walking into a room and hearing the click of my heels, experiencing the sensual pleasure of a well-cut fabric that encases my frame, and knowing that my makeup is done in such a way that I feel brighter and shinier than I do when I’m au naturel—it’s not my only portal to personal pride, but it’s one of them, and I’m in no rush to cut off any port of entry.
But to be a feminist in 21st-century America means that to end the beauty conversation at “it makes me feel good” is disingenuous.
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As commenter Ruth pointed out in Ms. Hauser's post last week, “Can we really freely choose to shave our underarms when we know we will be rewarded for it?” It's those rewards that are of concern to me here. (Yes, of course I'm concerned about the
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