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Spy chic: Coleen Rooney unveils new sixties-inspired collection for Littlewoods

She's usually swathed in designer labels and shod in her beloved Louboutins. 

But Coleen Rooney put her traditional guise to one side, modelling her new range for high street chain Littlewoods.com launched this week.

Looking svelte the 25-year-old Liverpudlian is pictured wearing her sixties-inspired collection featuring monochrome, sleek cuts and sophisticated necklines.

The footballers wife started working with the online retailer as style editor in 2010 as part of a £2m deal launching her first clothing, footwear and home range.

She said: 'I am often asked about the clothes that I wear and my sense of style.

'By creating a range myself I hope to make my favourite looks available to all.'

Sporting five different looks the mother-of-one is barely recognisable flaunting a slimline figure, flawless skin and a slick hairstyle.

A spokesperson for Littlewoods said: 'Coleen is a great ambassador for the Littlewoods brand – she has a passion for style and is an inspiration to mums across the country.'

Coleen has welcomed a number of lucrative deals over recent years, including a modelling career, which has secured her £3m for a two-year campaign for George at Asda, £500,000 as the face of the LG Chocolate Slider phone in 2006 and £1.5m in a contract with Nike.

Her popular model scouting television series Real Women, aired three years ago, earned her £13,000 an episode.

According to Heat magazine, her projects earn her an estimated £9m a year, making her the 10th wealthiest British star under 30.

Shop Direct's retail director, Gareth Jones added: 'She has great style, a real interest in fashion and is a very approachable and warm personality.

'Not only do our customers identify strongly with her, they also have huge admiration for her work championing fashion and style for real women.

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