Hospice organization releases marketing ethics guidelines
ALEXANDRIA, VA – Recently, studies and news reports have focused on the acceleration of for-profit hospices and questioned those facilities’ marketing practices. In response to these questions, and those raised by its members, the National Hospice and Palliative Care Organization (NHPCO), a nonprofit member group, released marketing ethics guidelines for hospice and palliative care organizations yesterday.
[See also: Concerns raised about increase in for-profit hospice care .]
“Our organization has issued an ethical principles document – that something we’ve had for a while – but I think it didn’t necessarily address marketing per se as directly. It seems that’s becoming something that providers are having to educate themselves about,” said Jon Radulovic, NHPCO’s vice president of communications.
The ethics guidelines recommend:
Systematic review of potential barriers that prevent individuals or groups of people from accessing quality hospice care Competition among providers be seen positively and as an incentive to provide higher quality service and increased access to care Accurate representation of the capacity and services of their organization in all marketing, outreach and education Excellent customer service must be provided within the parameters that constitute clinically appropriate hospice and palliative care services which are compliant with all applicable federal and state regulations Clearly stated policies for contracting with and making referrals to other community providers Clearly stated policies that support ethical use of these electronic forums (social media tools) Ethical and responsible use of patient/family testimonials in media outreach, respecting confidentiality, privacy and the physical and emotional well being of those being servedNHPCO hopes the new guidelines will help providers develop their marketing and business strategies within the values of hospice and open dialogue between providers working within the same communities.
“If you’re going to be successful now, you probably do have to have an understanding of marketing and outreach and business development,” said Radulovic. “Just because you’re doing marketing and business development doesn’t mean you’re doing anything illegal, but it’s also important to recognize that what you, as a hospice provider, should be doing is really for the benefit of patients. That’s what should be guiding choices and decisions.
Ethics Palliative Care - News
In response to these questions, and those raised by its members, the National Hospice and Palliative Care Organization (NHPCO), a nonprofit member group, released marketing ethics guidelines for hospice and palliative care organizations yesterday.
NHPCO hopes the document serves as a catalyst for dialogue within and among organizations that provide hospice and palliative care—a dialogue that will support and reinforce ethical standards of practice. Developed by the NHPCO Ethics Committee,
Zaglifa also serves as the coordinator of L&M's palliative care consultation service and co-chair of the ethics committee. Zaglifa came to L&M from San Francisco, where she designed and developed a palliative care program for a Kaiser Permanente
His role also included being the director of the medical ethics program and director of the palliative care team, according to the release. Rowland was also an assistant professor of clinical medicine at the University of Connecticut School of Medicine
During a legislative session that also saw the Democratic governor cutting spending on health care and education, freezing taxes, and getting concessions from public employee unions, marriage equality legislation could have a palliative effect on
Hospice-Palliative Volunteer Ethics Boundaries (Research)
Frances Shani Parker, author of Becoming Dead Right: A Hospice Volunteer in Urban Nursing Homes (paperback, e-book), writes this blog. Topics include news, practices, poems, interviews, and insights related to eldercare, hospice and palliative care, nursing homes, dementia, caregiving, death, bereavement, and older adults. Research, images, and videos are used often. The hospice philosophy supports quality end-of-life care. Search this blog below for topics related to this summary. Does your hospice-palliative care organization have clear guidelines regarding boundaries for volunteers? If not, consider creating or modifying them to prevent future problems. Mount Allison University in Canada researched this ethics concern with two community-based hospice programs. When 79 hospice-palliative volunteers responded to a 27-item Boundary Issues Questionnaire, they indicated the boundary of each item. These are examples of one item in each of the three major categories: My name is Frances Shani Parker. An eldercare consultant, writer, hospice volunteer, and former school principal, I am author of Becoming Dead Right: A Hospice Volunteer in Urban Nursing Homes (paperback and e-book editions). My areas of expertise for speaking engagements and workshops are hospice, eldercare, urban nursing homes, education, administration, service-learning, and writing.
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